Christmas event "Dare for more興業太古匯「愛混敢嗲、肆色聖誕」。




全球色彩權威機構Pantone Color Institute™ 與興業太古匯跨界合作了「愛混敢嗲、肆色聖誕」。
在節聖誕節期間至2019/1/3,用顏色詮釋出繽紛的織色樂園。
透過機構對商場四種業態的內涵瞭解,推薦了四款符合商場調性的色彩。分別為:
Pink Fanatic誘惑粉Orange Glow摩登橘
Green Vitality元氣綠和Yellow Happiness酥燦黃。
它們用鮮明的色彩語言具體的表達出興業太古匯想要傳遞給消費者的時尚品牌態度。

除了有這四種顏色所打造的聖誕織色機,還有四大業態的POP-UP
其中我最喜歡的POP-UP store,是顏色明亮的Yellow Happiness酥燦黃混嗲食驗室。這是一家名為MANNER CAFE的咖啡店,中間立一個巨型、咖啡杯造型的溜滑梯。斜躺連結到球池,設計風格簡單俐落又充滿玩心。
點了杯熱拿鐵,坐在高腳椅上。自己彷彿也塗上了酥燦黃,融入在整個空間中。

這是一個很有趣的色彩體驗,原來色彩也可以怎麼玩!

Pantone Color Institute, the global color authority, and the color-themed cross-border event at HKRI Taikoo Hui shopping mall during Christmas Season. 

During the Christmas period to 2019/1/3, the color of the weaving paradise is interpreted by color.
Through the organization's understanding of the four formats of the mall, it has recommended four tonal colors that match the brand image of the mall. They are:

Pink Fanatic Temptation Powder
Orange Glow, Modern Orange
Green Vitality 
Yellow Happiness is crispy yellow.
They use a distinct color language to express the fashion brand attitude that  HKRI Taikoo Hui wants to express to consumers.

In addition to the Christmas color weaving machine made of these four colors, there are four major formats of POP-UP stores.
One of my favorite POP-UP stores is the brightly colored Yellow Happiness Crisp Yellow Mixed Food Laboratory. 
This is a coffee shop called MANNER CAFE with a giant, coffee cup-shaped slide in the middle. Lying down to the ball pool, the design style is simple and full of play.
I ordered a hot latte and sat in a high chair. It seems to have been painted with crisp yellow, which is integrated into the whole space.

This is a very interesting color experience, how can the original color play!












by Connie Shanghai

上海南京西路興業太古匯
Get off at Nanjing West Road station.
Shanghi Subway Line 13 or 2, 

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